A curated space for premium film and TV

YouTube has long been a money-making machine for creators and vloggers. However, for many professional filmmakers, producers, and distributors, YouTube has retained a reputation as a home for ‘amateur’ content. For years, this wariness has kept the platform nearly devoid of professional film and TV content.

In an effort to make YouTube more appealing to premium film and TV rights holders, YouTube launched an exclusive section of its platform called YouTube Movies and TV. Prominently featured on YouTube’s connected TV menu, YouTube Movies and TV is fully curated and completely separated from user-uploaded content.

The more premium content on YouTube Movies and TV attracts huge audiences and longer watch times than the rest of the platform. As a result, YouTube Movies and TV has a higher ad fill rate and higher CPMs than anywhere else on YouTube! For rights holders, that means more revenue potential than virtually any other AVOD channel.

In addition to prominent placement in the menu, YouTube Movies and TV content is also given premium placement in search, driving multiple avenues of discovery.

Getting licensed to YouTube Movies and TV

YouTube Movies and TV exclusively licenses content from a small handful of preferred distributors, including Filmhub. We’re proud to be one of the only distributors working closely with YouTube programmers to bring high-quality film and TV content to a rapidly growing audience.

The fastest route to YouTube success

YouTube Movies and TV has created a shortcut to YouTube success. Film and TV rights holders can capture all the benefits of being on the world’s largest streaming channel without dealing with the complicated and costly investment of building your own channel. Forget subscriber growth, algorithm hacking, monetization barriers, copyright infringement, audience engagement, and community management. A license to YouTube Movies and TV is a direct line into the biggest streamers' most profitable channel.