You finished the cut, now the mission is getting it seen with a smart budget. We’re here to help with the basics, in order, in plain english. We’ll be showing you how to:

1. Create accounts
2. Create content
3. Learn, improve, & create more
4. Run paid ads on winners

Create accounts

Meta consists of two key apps: Instagram & Facebook. You’ll want to create an account on both platforms: Facebook Page & Instagram Account.

“Should I make an account per movie or for me as a filmmaker?”

Make it about more than a single film. Audiences stick with people, not projects, and your account should carry across everything you create. Build once, grow over time. Pro tip: lock in a consistent handle (for example, @JaneDoeFilms) across both Instagram and Facebook.

Approach: Per Film
Pros:

• Keeps the account focused
• Easier to brand each title
• Good for festivals, one-off shorts

Cons:

• Audience disappears once film’s momentum slows
• Hard to carry followers to next project
• Extra work managing multiple accounts

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Approach: As Filmmaker (Personal Brand)
Pros:

• Followers stay with you over time
• One place to showcase your work
• Easier to maintain consistency
• Builds your reputation across multiple films

Cons:

• Harder to make one film feel like its own “world”
• Requires balancing multiple projects under one account
• Less focused for niche campaigns

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Give clicks a home. Your link in bio should go to one main destination. If you’re a Filmhub client, we recommend that you use your link to Relay, which makes it easy for your audience to find your film on their favorite streaming service and gives you analytics on audience behavior.

How to grab your Relay link from within the Filmhub app.

Create content

You’ve got a film—now mine it for content. Think video first: Meta favors it, and audiences are more likely to engage with motion than static images.

Ask yourself: If no one had heard of my film, what could I show in 15 seconds that makes them care?

Best-performing formats:

• Trailers — full or cut into short teasers
• Captivating clips pulled directly from the title
• Organic video from cast, director, or crew (even shot on a phone)
• Behind-the-scenes moments: quick, funny, or surprising
• Cast interviews — e.g. “Why did you want to be in this film?”

Supporting assets (use sparingly):

• Poster treatments or stills paired with a strong hook
• Countdown or event reminder graphics

Tips that matter:

• Hook fast. You’ve got 2 seconds before people swipe. Lead with your strongest shot, a question, or a bold line of dialogue.
• Think silent-first. Most people scroll with the sound off. Add captions.
• Shoot vertical (9:16). That’s the default format.
• Use tools like OpusClip to repurpose horizontal footage.
• Tag cast, crew, and festivals. Every tag expands reach.

Goal: one post per day during launch. Consistency + video-first content wins.

Want the official specs?

Meta publishes detailed guides on ad formats and creative best practices and Instagram’s video guidelines. Check these before you export content so you don’t get tripped up by size or length issues.

Learn, improve, & create more

Watch what works. Patterns will show up if you look:

• Do certain hooks get people to stop scrolling?
• Are comments asking for more behind-the-scenes or character stories?
• Does one type of content get shared while others stall?

Double down on winners. Cut what doesn’t work. Don’t fear testing new approaches.

Practical rhythm: 3–5 posts a week plus regular Stories. Mix hooks, behind-the-scenes clips, stills, press, and screening dates. Pin a “Watch Now” post to your profile.

Seed community. Share in one or two Facebook groups or a genre subreddit. Add value. Don’t spam. Always reply to real comments within a day.

Run paid ads on winners

Think of ads as buying data, not just views. Start small: $10–30/day.

How to set them up:

• Use Ads Manager, not the Boost button.
• Objective: Video Views (teasers) or Traffic (to your Relay link).
• Targeting: keep it simple—only where the film is available, broad age range. Let Meta’s algorithm learn.

Start with your organic winners. The posts that already pulled comments, shares, or high watch time are the ones most likely to work when you put spend behind them.

Retarget the warm crowd:

• People who watched half your trailer
• People who clicked your page
• People who visited your Relay link

When you have enough, build lookalikes from those best people.

Think community, not just demographics. If your title naturally overlaps with parents, students, horror fans, or a local city audience, lean into those groups both in ads and in organic content. These adjacent communities often drive the strongest early momentum.

Test smart. Change one thing at a time: hook, thumbnail, or headline. Learn on purpose. Shut off what doesn’t work after 2–3 days.

Recap

1. Create your pages
2. Set one strong link in bio
3. Post consistently, hook-first
4. Watch the data and keep iterating
5. Put ad dollars only behind content that’s already working

Final word: Don’t wait for perfect. The filmmakers who win aren’t the slickest editors. They’re the ones who show up, post daily, test fearlessly, and engage their audience. Your audience is out there. Help them find you.

Ready to elevate your film's reach? The distribution team at Filmhub can guide you through marketing and distributing your movie or show to audiences worldwide.

Create your free account today and one of our experts will personally reach out to discuss how we can help achieve your distribution goals.