audience first. customers who are engaged with SVOD models can have a lean back experience, but watching is as engaged
all models are relevant. FAST is additive to the ecosystem. Link from FAST to TVOD/SVOD. co-exist and complement each other
should FAST replicate old linear experience
it’s different. We have real data. remain humble and listen to data. From tracking households to viewers.
FAST is not just catalog content
FAST 2.0
is there a limit to the number of FAST channels? with content, how do you balance quality versus quantity?
Google tv - lower number of high engagement channels.
Vizio - 300+ channels.
is it a saturated category?
constantly taking down old channels
Cannibalization study - does new channels pull viewership
How do you allow users to do more content discovery
richer metadata
understanding customer journey
cross promotion within channels
elephant in the room - linear programing doesn’t support personalization. it needs to change soon
Role of AI
high level of AI integration in five years
advertising - have we figured out best ad format? what needs to be done to create better ads experience
slates (ad placeholders) is the worst experience
2nd screen experience may come back. connectivity between mobile and tv
ad is an expected part of the experience, not a disruption of the program. When ads hit addressile audience that creates great experience. advertisers should be more involved.
BBC nature channel - very addressable audience. lead to yoga channels, outdoor content, etc.