Stage
Pre-Event Planning
Owner
UntitledUntitled
Status
Done
URL
Acquisition/Licensing Topics:
Establish cadence/communication/process for Licensing telling Acquisitions what buyers are looking for (each month, each quarter?)
Determine outreach campaigns and messaging (call for content)
Determine client segmentation based on desired content
How do we quick-ship client profiles (or a watered-down version) to track the types of titles in the pipeline
What does licensing need to provide to get producers excited. Why should a producer respond to this call for content?
Create a ‘FIRE’ drill version to help secure pending licensing deals
Pitch Process - best process for Acquisitions to flag titles for avails
Develop a clear, concise explanation of how Licensing works. Ship an approved script of how to explain licensing externally
for help center articles
for FAQ’s
for demos & sales calls
Fixed Fee Deal Database
Identify and market top titles across time, genre, popularity, etc.
What are the segmented list of titles that we want?
How do we use these lists to level up the Filmhub brand and status within the industry
communicating to channel buyers
communicating to producers
Website page for displaying top titles across each genre. Maverick as an example. Helpful social proof for attracting new producer clients, and I’d imagine it would resonate with prospective channel clients as well.
Lunch & Learn Topics:
- Fixed fee deals deep dive
- How they are procured
- How the deals are structured
- How can we communicate them
- Channel announcement & activity - brainstorm how to communicate
- New channel partners
- New licensing deals
- Avails process - when a title’s avails end, does that title get removed from channels they’re live on?
- Acquisitions Quarterly Call (Distribution Pro) - mock calls