Bill Clinton’s Pitching Framework

Bill Clinton’s Pitching Framework

Clinton believed that there were 6 types of people. His framework was to appeal to each of them in every paragraph he spoke. Like this:

• Fact Based - Our country’s crime rate has increased by 50% in the last 3 years.
• Imagination Based - Imagine your children being able to walk down the street without the fear of violence.
• Feeling Based - Wouldn’t it feel great knowing you can let them walk to school alone?
• Fun Based - And you’ll be able to have those crazy and fun BBQs on your front lawn again.
• Values Based - Most importantly, this will help shelter our children from violence and allow them to grow up seeing people doing right not wrong.
• Action Based - Would you like to help? Vote for me.

This format can easily be applied to sales pitches, investment pitches, etc to make sure that no matter the type of person you are talking to, there is something in there that appeals to the way their brain works.